If Controversy Sells, I’ll be Poor
They tell me that controversy sells. At least when it comes to getting hits on your blog and comments from readers. If you want to drive traffic to your blog on a consistent basis, consistently rock the boat, stir the water, poke your finger in someone’s eye. The comments will roll in. Everyone loves a platform to share his or her opinion with the world.
Problem is, I’m not a controversial person, never have been. It’s just not my style. I have opinions, sure I do, and lots of them, but I generally don’t share them unless I have to (and I mean really have to) or am asked to.
Some people like rocking the boat just to see those in it squirm. That’s not me. Some speak their mind just to make their stance on any subject known. That’s not me. Some poke fingers because they’re looking for a fight, some verbal sparring. That’s not me. Quite honestly, I see no point in it.
I’m not out to make enemies; I’m not out to sway the world to my way of thinking. And I’m honest enough with myself that I realize the majority of folks simply don’t care what I think. Who am I?
I recently met the sister of football Hall-of-Famer Johnny Unitas, arguably one of the best quarterbacks to ever play the game. She told me Johnny was quiet and usually kept to himself, even in the locker room. Rarely did he voice his opinion about matters others thought were important. One time she asked him why he didn’t say more, why he was always so quiet. His response: “Because I don’t feel like I have anything important to say.”
But when he did, he said it. Johnny knew the difference between speaking with purpose and just blowing a bunch of hot air around.
Life has taught me two valuable lessons that I try to practice every day (and these lessons were mostly learned the hard way):
- Better to remain silent and be thought a fool then to open your mouth and remove all doubt.
And . . .
- Choose your battles wisely.
Now, that doesn’t mean I’m a pushover. I’ll fight when I need to fight. I’ll take a stand for something that’s worth standing for. I’ll make my voice heard when it’s necessary to do so. But I choose which mountains I’m willing to die on very carefully. The rest? Well, someone else can die on those hills. I just don’t have the time nor the energy to fight every battle that comes along.
As for controversy, the popular bloggers can keep it. I’d rather encourage and inspire others. I’d rather make a real difference. Even if it means less traffic, poorer stats, fewer hits and comments. I’m okay with that. Hey, if I reach one person I’ve done my job.