Words of Wisdom: Michael Hyatt
I had the unique opportunity to interview Michael Hyatt , Chairman of Thomas Nelson, last night in preparation for the upcoming ACFW conference in Dallas in September where Michael will be the keynote speaker. The full interview will appear in the ACFW’s Journal but I wanted to share some memorable quotes.
“It’s important for any leader to know that before you can grow and expand your leadership potential you have to be humbled. And you either figure that out on your own or God has a way of graciously and providentially orchestrating our circumstances so we learn those lessons.”
“With so much competition and so much noise in the marketplace you have to make sure your book is as wow as you can make it. At the end of the day that’s what creates word of mouth and buzz. If people don’t want to talk about your book or share it with their friends then you’re dead in the water. No amount of advertising can offset a product that doesn’t generate word of mouth.”
“Marketing is dead, the days of bludgeoning people into buying a product, those days are over. You have to engage people and build a relationship with them.”
Posted on April 3, 2012, in Interviews, Writing Life and tagged Book marketing, Leadership, Michael Hyatt, Word of mouth. Bookmark the permalink. 1 Comment.
“Marketing is dead.” Amen. Glad a prominent individual in the publishing realm admitted it. Now: why must a marketing plan be submitted in a proposal when the professionals can’t seem to figure out what works?