Asking for a $20 Tip
Posted by mikedellosso
I’m a big tipper.
If a server does a good job, I reward him/her with a big tip. Hey, I’ve never been a waiter but I do consider myself in the service industry . . . twice. My full-time job is in home care physical therapy. We serve patients. Customer care, the patient experience, is everything and very important to me. I’m also an author and serve readers with hopefully good stories and a positive experience. So I can empathize with servers. They have a tough job trying to please their customers.
For them to earn a big tip doesn’t mean they have to be infallible. Their service does not have to be perfect. I’m not overly demanding and my expectations are not overly high. I just want to have a comfortable, enjoyable experience.
A little while ago I read a book about marketing and the author talked about asking your readers for a $20 tip. That’s right, twenty bucks. Now before you assume where this is going and stop reading, let me explain.
Imagine yourself as a waiter or waitress. You do your best to serve each table, you stay attentive, fill their drinks, answer their questions, take their food back when it’s not hot enough or tastes funny. You bust your butt to make sure they’re having a nice time. Then they get up to leave and say, “Hey, thanks for the great time. You did an excellent job.” But there’s no tip.
Or imagine the same scenario, same thank you, but when you get back to the table there’s a $20 bill laying there.
The author of this book went on to say that the $20 tip you can give any author is a positive review on Amazon (and other sites). And surprisingly, those reviews mean more than you think they do, not only to the author but toward future awareness and sales.
So here’s my request, not just for me but for every author. If you read a book and enjoy it, if it moves you, excites you, entertains you, please do that author a favor and leave her a positive review on Amazon. Trust me, she’ll appreciate the $20 tip and it only costs you a few short minutes of your time.